Gary Vee and about every marketing resource out there tells us that we need to be documenting our process.
Does this apply to filmmakers?
If so, what should we be documenting?
Gone are the days you can film behind the scenes and people will go crazy over it.
Should you film behind the scenes still?
Absolutely! But you should be doing more too.
Thankfully, vlogging has made it more acceptable for behind the scenes to be more low budget. AND everyone on set has a video camera in their pocket.
So, of course, film behind the scenes on set.
It's valuable to show more of the process too. The trick is, how much and what parts?
You're a filmmaker, you know the process isn't always glamorous. There is a ton of sitting behind the computer, or pouring over contracts, or a wall of notecards.
That's all good stuff!
You should also talk about how it relates to other parts of your life.
Tell us about your storyboarding process.
Tell us about that location fiasco and what you're going to do about it.
Some of my favorite YouTube creators used to share this process. Many of them have give up too fast. The notable exception is Darius Britt. He is killing it by BOTH documenting and creating. It took Darius years before he started gaining traction.
This advice is for myself too. Both in the content I share here and the vlog-style behind the scenes I'm making for my next film.
Start sharing your process. All the unglamorous parts. I want to hear about how your managing to raise two kids and do SAG paperwork. I want to hear about how moving half way across the country completely derailed post production. I REALLY want to hear what you're doing while screening at or waiting for film festivals.
Let's document AND create.
This chart below is something I found awhile ago speaking about "how to monetize your skills." In general it's a useful example of the interest in what you're doing. There are A TON of people out there taking an interest in filmmaking or getting started. Show them what you're working on.