As indie film producers, it's wise to watch trends in media consumption.
Facebook IQ has a huge amount of data analysis to dig into. They have a great recurring article called "Topics to Watch" that helps me keep track of what's trending objectively.
In the October 2018 version, something particular caught my eye.
Inspirational fiction is exploding in popularity. There's lots of possible reasons for this, but the data is there regardless.
That is a huge growth spike, with older audiences again leading the way.
Maybe it is an antidote to increasingly divisive media coverage, more people are looking to creative outlets.
Either way, it's an interesting trend. I am paying closer attention to inspirational fiction on a genre of content and actively looking for opportunities.
Google Trends doesn't seem to agree. This is specifically "inspirational" and related terms in YouTube over the last five years.
While not a perfect comparison, it could be telling that the content trends on Facebook vary greatly from YouTube.
What are your thoughts on this data? Do you use trend data to help decide which projects to work on or just go with your gut?